Jenn Northington collected suggestions from the audience on the topic of what bookstores could be doing to improve their business. At a guess I would think that yesterday’s idea to charge customers to browse isn’t on the list.
Here are a few of the suggestions that stood out from me from what Jenn brought back from the panel at the Book^2 Camp ‘unconference’:
- Mine your [bookstore] data in a non-creepy way, curate for individual customers based on past sales
- Justify the higher cost of your books to customers, despite all the obstacles, by providing services (like above) that are just. not. possible to get from online retailers. [Tom: I have commented on this before: a bar charges more for alcohol that you could just buy cheaply from discount liquor stores, yet bars aren’t going out of business; consider this]
There are many other suggestions, and it’s worth checking out the whole list: http://bookriot.com/2013/02/12/what-arent-bookstores-doing/