What Aren’t Bookstores Doing? (via @bookriot)

Jenn Northington collected suggestions from the audience on the topic of what bookstores could be doing to improve their business. At a guess I would think that yesterday’s idea to charge customers to browse isn’t on the list.

Here are a few of the suggestions that stood out from me from what Jenn brought back from the panel at the Book^2 Camp ‘unconference’:

  • Mine your [bookstore] data in a non-creepy way, curate for individual customers based on past sales
  • Justify the higher cost of your books to customers, despite all the obstacles, by providing services (like above) that are just. not. possible to get from online retailers. [Tom: I have commented on this before: a bar charges more for alcohol that you could just buy cheaply from discount liquor stores, yet bars aren’t going out of business; consider this]

There are many other suggestions, and it’s worth checking out the whole list: http://bookriot.com/2013/02/12/what-arent-bookstores-doing/



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