Abandon your e-book readers and only read paper books! (mock advertisements) (HT: @editormum75)

Gruen Planet is an Australian TV show about advertising, and each episode includes an imaginary ‘pitch’, in which two rival advertising agencies have to construct a video commercial trying to sell a difficult product (previous products/campaigns have attempted to convince Australians to euthanise themselves at age 80, or that we ought to invade New Zealand).

These two commercials attempt to satisfy the brief: ‘a campaign to convince us to abandon our e-book readers and only read books made of paper.’

Enjoy (and vote on your favourite) here: http://www.abc.net.au/tv/gruenplanet/pages/s3598460.htm

 

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