Book Publishing Goes Looking for S&M (via @publisherswkly)

I’m not generally a fan of writing to what’s popular regardless of your own preferences, since writing should be fun, but I totally understand the desire to strike it rich on a trend:

With more than 20 million copies sold in four months in the U.S., the erotic Fifty Shades trilogy seems to be giving mouth-to-mouth to the barely breathing book industry—and slipping in some tongue for good measure. The series accounted for one in five adult print books sold this spring, so it makes sense that publishers are scrambling to reproduce its success.

It’s interesting to see how established publishers of erotica are nonetheless adjusting their marketing to capture the overflow of readers looking for life after Fifty Shades:

“I’m excited to see the spillover effect this wave will have,” says Philip Budnick, editorial director of Plume. “Will we now see a mainstream demand for gay erotica, African-American erotica? Will other authors who don’t usually write erotica want to try it out? We are exploring all options.”

Read it here: http://www.thedailybeast.com/newsweek/2012/07/15/publishing-looks-for-s-m.html

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s