Submitting for fun and profit (via @cacotopos and @sircamaris)

Sometimes I get to be lazy, by writing a post elsewhere and simply linking to it! Twice the exposure, once the work, right?

I was asked by the eminent David McDonald, winner of the 2013 Ditmar award for Best New Talent, to contribute a post to his Wednesday Writers column. I decided to compare the submit/$ ratio of a top-notch genre magazine and literary competitions.

I’m going to suggest that you write outside your comfort zone and submit to literary competitions, for fun and profit.

It’s only short, so check it out. http://www.davidmcdonaldspage.com/2013/05/wednesday-writers-tom-dullemond/

 

Lessons in Bestsellerification (via @ian_sales)

Ian Sales has a quick look at the top 10 Science Fiction list on Amazon:

So what does this tell us? That most sf sold on Amazon these days is sold via Kindle. That self-published sf is out-selling sf from major imprints on Amazon. That the best way to build a platform for a self-publish [sic] sf novel is to serialise it on your website.

 

Aside from the last point, all of the above seem to run counter to what is actually the case.

Ian has a look at other bestseller lists and draws some comparisons, leaving us with:

So if there’s a conclusion to be drawn from all this, I’m not entirely sure what it is. It seems self-evident that Amazon has “massaged” its figures… But to what end?

I found it amusing that Les Misérables is number 10 on the Amazon SF bestseller list. I don’t try to understand these things.

Read the rest here: http://iansales.com/2013/03/08/lessons-in-bestsellerification/

The Magic of Book Marketing (via @gretavdr)

Greta van der Rol managed to spike her new book, ‘Morgan’s Return‘ into the sales charts at Amazon and she has no idea how:

The answer is simple: I haven’t a clue. As I said in the title, maybe it’s magic. Maybe a sprinkle of fairy dust landed on my shoulder, and caused Amazon to send out the ad at top left.

Helpfully though, she gives us a list of things she explicitly didn’t do (her detailed explanations follow in the link)

  1. I’ve written a ‘good book’
  2. I advertised.
  3. I participated in blog tours.
  4. I have a huge web presence.
  5. I bought reviews.
  6. I bash the book on Twitter.
  7. Kindle Select
  8. It’s a cheap read.

Greta also lists a few things she did do that might’ve helped her sales. Have a look, this stuff really is difficult to quantify, so any input you get could help.

Read it all here: http://gretavanderrol.net/2013/02/17/the-magic-of-book-marketing/

What Aren’t Bookstores Doing? (via @bookriot)

Jenn Northington collected suggestions from the audience on the topic of what bookstores could be doing to improve their business. At a guess I would think that yesterday’s idea to charge customers to browse isn’t on the list.

Here are a few of the suggestions that stood out from me from what Jenn brought back from the panel at the Book^2 Camp ‘unconference’:

  • Mine your [bookstore] data in a non-creepy way, curate for individual customers based on past sales
  • Justify the higher cost of your books to customers, despite all the obstacles, by providing services (like above) that are just. not. possible to get from online retailers. [Tom: I have commented on this before: a bar charges more for alcohol that you could just buy cheaply from discount liquor stores, yet bars aren't going out of business; consider this]

There are many other suggestions, and it’s worth checking out the whole list: http://bookriot.com/2013/02/12/what-arent-bookstores-doing/

 

Harper-Collins CEO says paying for the privilege of bookstore browsing is not an insane concept (HT: @pnpbookseller)

[SPOILER: It is an insane concept.]

I’ve filed this under humour because frankly it’s too ridiculous to take seriously.

However, this isn’t an article by The Onion, and it’s something the CEO of Harper-Collins said.

HarperCollins c.e.o. Victoria Barnsley has said the idea of the bookshop as a book club, charging for browsing, is “not that insane”, given the level of threat faced by the general bookshop.

I’m no bookseller, but if ‘the level of threat faced by the general bookshop’ is so severe, then putting a pay wall between the customer and the threatened shop isn’t ‘not that insane’. It is, in actual fact, utterly insane.

If someone at the top of a major publishing house is that out of touch with the concept of how shops work, one has to start wondering how out of touch with commercial reality they are in general? Let’s see what this visionary of modern publishing thinks about DRM:

Barnsley said there was a major debate within the industry over DRM, commenting: “If you don’t have it, the risk is that there’s a lot of sharing . . . [but] keeping it on allows retailers like Amazon to continue running their walled gardens which is not a good thing.”

No surprises there.

Let me correct her statement: if you don’t have it, it makes no difference, because every DRM’d eBook is already freely shared. DRM provides no barrier to even the casual computer user frustrated by it. The only thing DRM does is a) waste a publisher’s money b) treat customers as criminals c) allow companies to lock legal customers into their own ecosystems (at least she got that bit right).

Read it and weep: http://www.thebookseller.com/news/barnsley-bookshops-could-charge-browsing.html

You Have No Right To Make Money Anymore (HT: @rosepowell)

Matthew Ingram from GigaOM describes how Seth Godin answered a recent interview question about writers trying to make money:

In a recent interview with Digital Book World, the writer and creator of the Domino Project [...] was asked about his advice that authors should give their books away for free and that they should worry more about spreading their message and building a fan base instead of focusing on how to monetize it right away. And how would he respond to writers concerned about their ability to make a living from their writing? Godin’s response:

Who said you have a right to cash money from writing? Poets don’t get paid (often), but there’s no poetry shortage. The future is going to be filled with amateurs, and the truly talented and persistent will make a great living. But the days of journeyman writers who make a good living by the word — over.

It’s hard to disagree with him. Writing has never been a particularly financially rewarding pursuit, much like any art form. There will always be outliers who become ridiculously wealthy, but having an expectation of becoming that famous author is counterproductive, in my opinion.

I don’t think books should just be given away for free – things that are free are perceived to have a certain value (ie. nothing) and I value my work a few cents more than that. However, that doesn’t mean books should never be given away for free. Getting a fan base with which you can connect as a creator is important, and giveaways are a part of getting new people exposed to your writing.

Mathew also talks about getting a perspective on your writing with regards to its quality:

[M]aybe those vampire books by Amanda Hocking or the detective novels from million-selling author John Locke aren’t as good as yours, but for hundreds of thousands of weekend readers they are probably good enough. Godin’s point isn’t that you can’t make money; it’s that you have to think differently about how to accomplish that task.

I always ask authors who are concerned about things that apparently make them lose money (piracy is a perennial favourite): ‘If you were guaranteed never to make a single cent from writing, would you stop?’

If you answer ‘yes’ then I think you probably shouldn’t be writing at all. If you answer ‘no’, I think you’re probably ready to think about how you will try to make some money out of your writing.

Read it here: http://gigaom.com/2012/03/06/godin-to-authors-you-have-no-right-to-make-money-any-more/

An Observation About Amazon in Joe Konrath’s Sales Breakdown

In a way Joe Konrath feels like the Richard Dawkins of self-publishing: unapologetic and divisive. But I’m not interested in people’s reaction to him today, I’m merely reposting a link to his detailed financial breakdown of sales. Obviously this isn’t a guide to how to make a lot of money – Konrath doesn’t operate in the space of up-and-coming writers, and his sales don’t reflect how well your own ebooks are going to sell.

What is interesting here is two-fold: the significant disparity between his income from Amazon and all other platforms combined AND Konrath’s own ambivalence about Amazon’s demands for exclusivity. It seems that despite the much larger income he’s receiving from Amazon titles, even Joe Konrath is starting to consider the slow rise of alternative platforms (I note Kobo gets a mention).

Now this might simply be how I’m reading it, and it might be my own bias against Amazon coming through, so do check it out yourself. I did find it noteworthy though:

Amazon still demands KDP Select [Kindle Direct Publishing - ed.] be exclusive, and recently offered a 70% royalty in India for KDP Select titles. They seem to like the exclusivity of it, even though their customers get fewer titles, and Amazon scares away many authors from the Select program.

Kobo is on the rise. Nook seems to be holding steady. The same with Apple.

So what is an author to do? Pull all titles and go all-in with Amazon, to hopefully make more money? Or self-publish on multiple platforms, encouraging competition, and perhaps earning less?

I want to hear from writers on this issue. Do you go with Amazon Select or not, and why?

I’m going to remain on multiple platforms for the time being. But come the holidays, I’m not sure what I’ll do. A lot of my KOLL [Kindle Owners' Lending Library - ed.] earnings, and KDP earnings, were the result of the Select freebie program and resulting bounceback to the paid bestseller lists. But all signs point to the bounceback being not as effective as it once was. I want to hear from writers on this issue as well.

Read the breakdown here: http://jakonrath.blogspot.com.au/2012/09/konraths-sales.html

Why I have Returned to Printing My Books (via @thecreativepenn)

Joanna Penn writes about why she has turned around from her declaration a year ago to focus on ebooks. She’s put up a nice video too, if you prefer to hear it directly from the author.

There’s a whole list of reasons in the article, but I like:

When I started with print, when I just had one book out, I ended up selling 95% ebooks and very few print anyway. I didn’t have a big enough audience and it didn’t justify the design costs back then. BUT/ now I have 3 ebooks and the print design is paid for by the ebook sales.

That makes perfect sense. I like to think of print as a premium product, a thing to hold and display, so with that mindset it makes perfect sense to lead with the lower cost product until there is a more positive cash flow.

Personally, this applies too:

Book groups, fans, family and friends all want a print copy (plus my ego likes it!)

You can’t really have a virtual brag shelf, right?

Check it out here: http://www.thecreativepenn.com/2013/01/27/why-print/

The Tyranny of Amazon (via @pattyjansen)

Patty Jansen describes her terrible experience dealing with Amazon after her account was locked, including going through some of the publisher-unfriendly business structure that makes it almost impossible for a small self-publisher ever to be paid by Amazon:

What is more, with each regional sub-store they open, they will withhold a threshold of at least $100 per store before they pay out. There are eight regional stores at the moment. They will potentially hold onto $800 of my royalties. What are they? A fucking bank? Do I get interest? (Answer: noooooo!)

Add to that how Amazon charges international customers more money, takes extra royalties, and helpfully withholds tax you don’t have to pay…oh, and this: I was a warehouse wage slave.

My opinion on DRM is widely known (or at least widely guessable), so I’ve never supported the Amazon Kindle ecosystem of locked files, but these kinds of nightmare hoops just emphasize how unhealthy Amazon’s bookstore really is for self-publishers and small/indie publishers. And don’t forget Jon Page’s comments about how Amazon strangles independent bookselling.

Patty advises her readers:

While this goes on, I ask people who want to buy my fiction to PLEASE DO SO ON KOBO. You’ll notice that the right-hand panel of this blog has changed. I’ve deleted all the Amazon links from this panel. Instead, the images link through to my author website. Yes, you will see the Amazon options still linked there. This is because I respect the fact that some people like to buy on Amazon and like the streaming and synching and whatever. But if it’s all the same to you, please don’t.

Full link here (do read it): http://pattyjansen.wordpress.com/2013/01/14/the-tyranny-of-amazon/

My Very Own Bookstore (via @LindaNagata)

Linda Nagata shares her experiences with setting up her own online store:

The Mythic Island Press store is a highly simplified, single-author version of the store I set up for Book View Café. Both stores run on WordPress software, which isn’t something I really recommend from a technical point of view. WordPress is adaptable of course, but it’s blogging software, not e-commerce. Still, it works well enough at a small scale, and my little store is definitely small scale. So I opted to start with a system I already knew well, with the goal of putting up a smoothly functioning store in a very short time span.

If you’re an indie author looking for shop solution, check it out. Linda goes through the required plugins and various steps. It’s an exciting new world, folks!

Link here: http://hahvi.net/?p=2670